Business Sale
Coaching & Assistance

Developed for enterprising business owners who are interested in keeping control of the business sale process and selling it without the high cost or shortcomings of traditional brokerages. Owners who have the time, skill set, personality, and resolve to overcome the challenges and accomplish a successful business transfer.

The Need

The process of selling a business is complicated, time-consuming, and full of unique challenges that can often fail. It requires a successful methodology, a broad set of skills, and industry-specific resources and relationships to accomplish a ‘good deal done right.’ Therefore, business owners who choose to sell their business on their own need experienced support, and all that comes with it, to be successful.

Successful business brokerages often ask for upfront fees and 10% – 15% commission with varying versions of reduction for larger transactions. Their cost is an expensive check to cut at the closing table and can diminish the quality of retirement or ability to do what comes next. In addition, traditional brokers and intermediaries take control of the sale process, which comes with benefits and shortcomings, some of which can work against you.

Solutions & Deliverables

Markoa provides guidance, assistance, resources, and systems to facilitate the sales process from first consideration through post-sale commitments. Our service is confidential and customized to you, your business, and the current market conditions.

We offer business sale coaching to fit your needs as well as packaged services for some of the time consuming or challenging portions of the sales process. You may work with us from start to finish or select specific services when appropriate. Above all, we are flexible and here for you when and how we are needed.

What You Gain

Proficiency and confidence that comes with understanding and resources.
Customized guidance for each step of the process.
Significant reduction in vendor expense at closing.
Maintain control of the process and leverage your strengths.
Proven methodology and associated Digital Tool Set.
Valuation and pricing expertise.
Confidential Business Review (CBR) development and maintenance.
Marketing plan and buyer qualification resources.
Deal structure and negotiation assistance.
Considerable time savings and reduction of required effort.
Avoidance of potential brokerage challenges.
Transaction team communication and management.

Investment & Terms

Business Sale Coaching & Assistance services are delivered at $135/hr. All billed time is documented and provided with the associated invoice. Any necessary expenses will require your documented approval beforehand. Clients are invoiced every two weeks with two-week payment terms. No commitments, at-will contract. Therefore, you may terminate our relationship for any reason without penalty.

The following table will help you estimate the expense for our complete Business Sale Coaching & Assistance services that would include coaching, support, and administrative services for the entire sales process. As stated above, we provide what you need, so there can be significant reductions in our cost based on which tasks you want to take on and which you prefer to give to us.


There is an in-depth review of Industry Pricing and how we came up with the amounts in this table on our Resources page.

Business Sale Price Traditional Expense Range Markoa Expense Range Vendor Increase Savings Potential
$500,000 $50,000 – $75,000 $10,000 – $25,000 $5,000 $20,000 – $60,000
$750,000 $75,000 – $110,000 $15,000 – $30,000 $8,000 $37,000 – $72,000
$1,000,000 $90,000 – $130,000 $20,000 – $35,000 $10,000 $45,000 – $100,000
$2,000,000 $150,000 – $200,000 $25,000 – $45,000 $20,000 $85,000 – $155,000
$5,000,000 $250,000 – $400,000 $35,000 – $50,000 $50,000 $150,000 – $315,000

Business Sale Price =The total transaction amount/value of the sale. Traditional Expense Range = The typical cost range for commission-based brokerages & firms. Markoa Expense Range = Our estimated range of expenses for our complete service.  Vendor Increase = Estimated increase in third-party vendor expense.  Savings Potential = Estimated range of cost savings when working with Markoa.

Markoa is not a real estate brokerage, and therefore we do not handle any aspect of the lease, sale, or purchase of real estate. We are not lawyers or accountants. Although we provide insight regarding regular industry-related legal and accounting basics, all legal issues and contracts need to be reviewed by your attorney, and all accounting assumptions and tax-related concerns need to be addressed by your accountant. With that said, we do help you prepare for and communicate with your Transaction Team.

Ready to Invest in Your Next Steps?

If you’re a business owner with the time, skill set, personality, and resolve to overcome the challenges and accomplish a successful business transfer, Business Sale Coaching & Assistance is your next step. Let Markoa fight for your legacy.